It is the traditional dress color of choice for Western brides. In Western cultures, white is often associated with purity and innocence. However, the meaning of colors can sometimes differ drastically from our established association with them. Today, the national flags of both England and Japan prominently feature red, which can be traced back to the military use of the color. Later, during the Japanese civil wars of the 15th and 16th centuries, Samurai warriors wore red as a symbol of strength and self-sacrifice. In the 11th century, English crusaders wore the red cross of the martyred St. An example of this is the Middle Ages’ idea that red was symbolic of martyrdom, courage and sacrifice. Over time, this association has evolved to encompass related cultural values. These meanings often differ, depending on which society we are looking at.įor example, red is the color of blood, which would have been our ancient ancestors’ first association with the it. Over millennia, particular colors came to represent specific meanings or life events. License this image via VectorV.Ĭolor symbolism is the cultural evolution of our psychological associations with color. Interestingly enough, it’s also a sleek and elegant choice in design, especially minimalistic ones. The color of death is black, which is always an interesting color because of its inherent antagonism. These days, the idiomatic phrase “green with envy” is common in the West. Back in 1603, William Shakespeare referred to jealousy as a “green-eyed monster” in his tragic play Othello. Blue instills a sense of inner stability. It’s cool and calming, and often associated with the sea and sky. Think growth, nature, rebirth-these are all connected to the color green. The United States and Europe also associate green with hope, due to its relationship with springtime and a sense of flourishing. The colors of hope are yellow or green. In Canada and the United States, families display yellow ribbons on the walls of their home to keep hope alive for loved ones at war. It’s a bright, youthful color, radiating warmth and joy. This is one of the reasons for yellow’s connection to happiness. The return of a yellow sun and the subsequent bloom of spring flowers is enough to make most people smile after a long winter. It’s a delicate and provocative color (unless neon pink is involved). Pink is a softer hue, suggesting a gentler kind of love. Or, the exact opposite-jealousy, anger, and revenge. A visually hot color, red represents passionate, sexual love. It’s evident in all facets of what makes life. Beyond blood, it represents physical energy and humans’ will to exist. No matter one’s race, religion, or personal beliefs, we are all united by the same life force, the blood that flows through the red rivers of our veins. You can extract color palettes from a photo and learn more about the color tools in Shutterstock Create. And, if your next adventure in color is establishing a palette for your brand, look no further than our color palette generator. Let’s look at some of the most common symbolism in popular colors, then explore them in full. There are a range of cultural influences that affect one’s view of a specific color, like political and historical associations ( flag colors, political parties), mythological and religious associations (references to color in spiritual texts), and linguistic associations ( idioms and expressions). While there are some universal associations people have with different colors, their meanings differ from culture to culture. In art and anthropology, color symbolism refers to color’s ability to signify meaning to a viewer. If you’ve ever had the blues or been so angry you saw red, then you’re familiar with the powerful ways in which color can describe intangible ideas and emotions. Here’s an in-depth look at what various colors symbolize in cultures around the world. Color quite literally colors the way we view our world.
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